Editing + Writing

EDITING

Magazine editing

At Parade magazine, I re-imagined and edited the “Picks” section, an energetic, curated collection of recommendations, reviews, pop culture anniversaries, and events. I was given the goal to use the page to drive web traffic to Parade.com. Before I took over the section, it drove an average of 2,000 unique visitors per issue. When I helmed it, we reached up to 500,000 unique visitors per issue.

Here’s a sampling of what the section looked like (click to enlarge):

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For Parade.com, I loved recruiting guest writers (including some big names) to contribute to the site. Here are a few of my favorites that I’ve edited:

Freakonomics Authors: 5 Things to Do Before Making a Big Decision by Stephen J. Dubner and Steven D. Levitt
5 Math Lessons Hidden in The Simpsons by Simon Singh
Can Puppies Feel Guilt? 10 Common Myths About Dog Behavior by Drs. Debra Horwitz and John Ciribassi
What I’ve Learned From Working With the World’s Needy Children by Caryl Stern, president and CEO of the U.S. Fund for UNICEF
5 Things You Won’t See on TV During Miss America, by Miss America 1998 Kate Shindle

At Parade, I also launched what became an editorial signature in print and online: features that satisfy our curiosity about the differences between the 50 states of America. Here’s a sampling:

The Most Popular Book in Each of the 50 States
‘Thus Always to Tyrants’: All 50 States Mottos, Translated to English
The Most Popular Tourist Attraction in Each of the 50 States (According to TripAdvisor)

Market editing

Wedding Flowers
Color Report / The Knot (national) / Spring 2012
Seasonal Inspiration / The Knot (national) / Summer 2012
Cover / The Knot (national) / Spring 2012

Wedding Ceremony
We’re Obsessed / The Knot (national) / Summer 2012

WRITING

Design

Small Wonder / Chicago Home+Garden / May/June 2011
A Breed of Their Own / Chicago Home+Garden / March/April 2011
The Paper Chase / Chicago Home+Garden / May/June 2011
LEGO My Farnsworth House / ChicagoHomeMag.com / April 11, 2011
Francine Turk’s “Dilemma” / ChicagoHomeMag.com / February 8, 2011
20 Ways to Transform Your Reception Space / TheKnot.com / October 4, 2011

Entertainment

If Christopher Lloyd, Also Known As Doc Brown, Could Go Back in Time / Parade.com / October 2012
Tim McGraw: My Daughters Listen to One Direction, Not Me / Parade.com / August 2013
Named Father of the Year, Bill Clinton Recounts Chelsea’s Emotional Birth Story / Parade.com / June 2013
7 Tips on Playing Santa From the Dean of America’s Foremost Santa School / Parade.com / December 2013

Health

Romancing the Patient / TexasMonthly.com / September 2010
Don’t Use the Word ‘Normal’: Mom of a 3-Year-Old Diagnosed With Autism / Parade.com / April 2013
How One Family Struggles With the Financial Costs of Autism / Parade.com / April 2013
Will There Be a Doctor to See You? / Parade Magazine / March 4, 2013
6 Signs You’re On Wedding Overload / The Knot and MSN Living / March 2012
Mary Anne Reed, 66, Marriage Counselor / Texas Monthly / February 2011
Zoe Saldana shares her best body tips / Self.com / April 22, 2010

Food

Everything You Need to Know About the Pumpkin Spice Latte / Parade.com / August 2014
Wedding Food Trucks 101
/ TheKnot.com / June 2011
Recipe Roundup: Allergy-fighting dishes
/ Self.com / April 13, 2010
SELF Dinner Club: April 2010 / Self.com / April 2010
Fight cholesterol with nuts and fish / USA WEEKEND Magazine / September 9, 2009
Choose skim milk over juice at breakfast / USA WEEKEND Magazine / September 17, 2009

Weddings

Back at the Ranch (a ranch weddings guide) / The Knot (regional – Texas) / Spring/Summer 2012
5 Conversations You Must Have Before Marriage / TheKnot.com / April 2012
Legally Wed / The Knot (national) / Winter 2011
Need a Ride? / The Knot (regional – all editions) / Spring/Summer 2012
10 Top Wedding Destinations / The Knot (national) / Spring 2012
20 Wedding Flower Rules You Can’t Ignore / WeddingChannel.com / August 31, 2011
Just Engaged? 10 Things That Can Wait
/ TheKnot.com / October 31, 2011